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As a holding company, DSR GmbH aligns the organisation with the strategic objective.
Construct and Develop
Develop
Construct
Maintain and service
Maintain and service
Operate
Operate
Create experiences
Create experiences
As a 100% subsidiary of DSR GmbH, DSR Immobilien GmbH has a long-standing track record. The company is responsible for the project management of conversion objects and provides services for Rubus Development GmbH and external third parties. Other activities include project management of FF&E orders and property acceptance for investors and operators. All development projects can be carried out either independently or with partners.
DSR Asset Management GmbH stands for holistic solutions in real estate management. With a comprehensive 360° service approach, the company ensures optimal operation and sustainable value preservation of the properties it manages. A high personal contribution rate and an experienced team of experts guarantee reliable and efficient care at the highest level. As part of the Deutsche Seereederei Group, the company relies on sustainable strategies and develops individual ESG concepts for future-oriented real estate management.
Rubus Development is a 50:50 Joint Venture between Deutsche Seereederei and Implenia Real Estate for the (re)development of sustainable leisure hotel properties. Developments will be realised both on our own and with partners. The JV also acts as a licensor for product developments.
In line with the principle of a Green Hospitality company, Rubus focuses on recyclable building materials according to the “cradle-to-cradle” principle and a natural environment. In addition, the focus of the development is on high energy efficiency.
DR Hospitality with its subsidiary DSR Hotel Holding is a joint venture between DSR GmbH and the Rewe Group (DER Touristik) that has existed since October 2021. DSR Hotel Holding thus combines many years of experience and expertise within the tourism sector with innovation, agile practices and holistic and sustainable entrepreneurial action.
In order to ensure rapid and effective growth of the individual hotel and resort brands, processes are managed centrally and developed in a bundled manner across the individual properties. In this context, the DSR Hotel Holding headquarters acts as a strategic link and service provider for the hotels & resorts. In addition to administrative tasks, finance and personnel processes and workflows, the customer centre, marketing, sales and revenue management also operate centrally here. DSR Hotel Holding has its own development and pre-opening division for a targeted expansion strategy.
DSR Hotel Holding acts as lessee, operator and franchisor for all hotel projects of the DSR-Group. Außerdem ist sie Gesellschafter für Betreiberbeteiligungen. It is also a shareholder for stakes in other hotel companies. The portfolio currently comprises 34 hotels, the majority of which are managed under four of the best-known and most renowned hotel and resort brands in German-speaking countries. The portfolio also includes two traditional individual hotels and four hotels from our Italian subsidiary Mira Hotels & Resorts.
DSR Digital Solutions is the digital division of Deutsche Seereederei, founded in 2021. It offers a one-stop shop and the option to book connected trips based on environmentally friendly arrival and departure (and other mobility concepts), sustainably oriented hotels and authentic experiences in the holiday regions. The company uses the self-developed digital marketplace 7fridays.
In addition, DSR Digital Solutions is a service provider for digital concepts for the Deutsche Seereederei Group.
Deutsche Seereederei is considered a responsible and solid developer and initiator of new hospitality segments and above-average market opportunities. Time and again, Deutsche Seereederei has anticipated travel behaviour in the German-speaking market at an early stage and developed products and services that adequately reflect the ever faster changing consumer trends and culture – in both the volume and premium segments. This 30-year successful corporate pattern is no coincidence, but is based on a systematised and scientifically based culture of innovation in the company. An InnovationLab working directly with the management recognises early economic, sociological and socio-psychological market signals and uses them to permanently develop resilient market and customer scenarios for the immediate but also long-term future. The decisive factor is the operational integration of all studies and analyses. The InnovationLab acts on the basis of the operative day-to-day business and works hand-in-hand with the hands-on management team in the company.
The analyses and scenarios are not only tested via permanently applied market research activities in cooperation with renowned institutes, but also subjected to a realistic practical test within the framework of pilot projects “on the spot”. Only with this strategic and operational security does Deutsche Seereederei roll out its project ideas in a targeted manner. In addition, the InnovationLab works together with recognised scientists from the fields of economics and social sciences on a situational basis and receives comprehensive impulses.
The InnovationLab is strategically led by Prof. Dr. Oliver Errichiello and Jana Schackopp and continuously integrates dedicated international students from a wide range of disciplines to develop an interdisciplinary picture of the hospitality markets.
Niederlassung Hamburg:
Am Kaiserkai 69
20457 Hamburg
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